Network Rail | Eyes On Safety Campaign

The Challenge

Network Rail required a film piece to explain and demonstrate their Eyes On Safety work system. This system was developed to help identify and remove hazards on site. The Eyes On Safety working system would also supplement their Think RISK campaign, an initiative designed to prevent workplace injury.

Our film would need to demonstrate the Eyes On Safety system in the simplest terms, so that Network Rail staff could understand its practical implementation. Filming this video would be a challenging process, thanks to multiple filming locations and film interviews with Network Rail staff, both on and off track.

The Approach

We kept in close communication with Network Rail’s Edinburgh team early in the project. This helped us understand the protocols and policies behind the new Eyes On Safety system, ensuring we developed a script and shot list that met Network Rail’s aims for the film. After listening to Network Rail’s filming needs, we felt that shooting the whole video over three consecutive days would be the most efficient and cost effective method. This would include one day shift at Network Rail’s Edinburgh offices and then a night shift after the following day on a live Network Rail site. This would help save Network Rail travel costs, providing a very affordable filming service.

We utilised a two person camera crew to capture all footage for the project. This included filming the on site rail processes, which would serve as demonstrations in the video. We also captured interviews with senior staff members, which would serve as the narrative backbone for the video.

Post production was a heavily collaborative process with Network Rail, as we provided them with various draft stages of the film and collected their feedback. It was during the post production stage that we agreed that an additional voiceover would further benefit the video. We worked closely with Network Rail to develop another script. Once the script had been finalised we sourced a local voiceover artist for recording.

The Result

Network Rail were provided a final high quality film successfully showcasing their Eyes On Safety campaign. The programme has since won the ‘Outstanding Contribution to Safety Award’ at the ScotRail Alliance Awards. The video has now become a central part of Network Rail’s repertoire of material used to promote the initiative.

“Working with Inside Out Group was an absolute pleasure. Staff were accommodating, proactive and clearly talented in their roles. It was great to have them on board to produce our Eyes On Safety educational film, which they both understood and helped to develop from the outset. The video provides an excellent overview of the Eyes On Safety initiative and has attracted attention throughout Network Rail. Hopefully we can collaborate on something again in the near future.”
Douglas Craig – Programme Manager at Network Rail

“The Inside Out Group team were extremely thorough and professional throughout the production process, with a clear attention to detail and a great knowledge of engineering practice. Having them aid us in taking our concept from paper to shooting was a definite help and the final product is exactly what we were looking for. I’d happily recommend them in the future and look forward to working with them again.”
Blair Cockburn – Graduate Track Engineer at Network Rail



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