Pearce Signs | Asda Sign Replacement


The Challenge

Pearce Signs recently won a contract to convert a small portion of Co-op convenience stores into Asda’s. This is a percentage of the 132 store acquisition of Co-op stores by Asda, worth £138 million. Pearce Signs came to us for advice on capturing the full sign replacement for their Necton site in Norfolk. The aim of the video would be to show the variety of process’s and work that goes into a full sign replacement. Furthermore, it was important to Pearce Signs to convey the speed at which the works take place and demonstrate their ability to work to a tight time frame.

The Approach

To record the full scope of works, we suggested utilising a combination of timelapse and on the ground filming. The nature of sign replacement work often means key milestones of a job happen simultaneously. In this way, the three timelapse cameras used could act as an insurance policy to capture any elements missed by the on the ground film crew. A one man film crew collected detailed shots of the works over two days. The film crew used a tripod and gimbal to capture both static and dynamic footage. Furthermore, intermittent drone flights recorded aerial footage to show the scale of the works.

The Result

After all the footage had been captured and collated together, we began the edit. To convey the speed of the works, we went with a frenetic editing style. This creative choice maximises the amount of work shown in the video whilst keeping the run time low and maintaining viewer engagement. Pearce Signs were very pleased with the first draft edit. No further edits were needed and we sent the video straight to their marketing team for processing. We very much look forward to working with them again.

“It looks really really good and beyond my expectations”

Neil Barker – Key Account Manager, Pearce Signs


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