North Midland Construction | The Glassworks

the challenge

In 2016 we were contacted by North Midland Construction who needed a film company to showcase their construction of a new student accommodation building in Leicester, called ‘The Glassworks’. The Glassworks would provide luxury student and a high quality of living to students, with both studio rooms and halls with ensuite rooms. The project would see an existing building refurbished and two new buildings constructed. These two new buildings would serve as wings to the existing building and would be positioned around a new courtyard that was being built as part of the accomodation. The building would sit at the centre of Leicester to serve as a central location for students. At the time, North Midland Construction felt that they were quite absent of promotional videos for the business and wanted a film that they could use to showcase them building The Glassworks.

the approach

We consulted with North Midland Construction early to understand the kind of coverage they were looking for and what they wanted to accomplish with the film. With the film having a lot of promotional purpose to it, we made a note that the final film should showcase every stage of the construction process in detail. We discussed their construction schedule through with them, so that we could see what would be the most suitable filming dates would be. We then carried out a site survey to assess different key site features and hazards. After our site survey, we assessed that the best course of action would be to utilise a two person film crew over three shifts. These shifts would be spread out over different stages of the project, so that our film crew was able to capture different construction stages along with shots of the completed accommodation, populated by students. We also recognised that a two person film crew would also be a little less disruptive than a larger film crew, as the site was quite busy, with many areas of limited access. Our two person film crew utilised a range of cinema cameras, time lapse cameras, along with GoPros, so that we could showcase North Midland Construction’s project from a range of dynamic angles.

the result

Upon completion of the editing stages we presented North Midland Construction with an initial draft of the film, inviting them to let us know about any content and design changes that they wanted making. Following this, we brought the film to its completion. Much to our satisfaction, North Midland Construction were very happy with the film and it has since been used by them for promotional purposes. For more information about North Midlands Construction and the projects they carry out visit



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